PORTFOLIO OF WORK
Past. Present. Future.
WHAT IS BUSINESS INTELLIGENCE AND WHY SHOULD CPAS CARE?
Pitching technology to a technically savvy audience can be tough enough. What about when the audience is non-technical but otherwise well-educated? It requires respecting your readers without shying away from teaching them. Talk about a delicate balance! This piece went out to all CPAs in the state of Minnesota, but continues to generate inquiries from as far away as Pakistan.
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Does this sound like your challenge?
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Print | Content | Technical Writing | Publication
MY FOUR CORNERS METHOD FOR FAMILY LAW CASE STUDIES
​Nothing persuades like a case study. They are so helpful to your potential clients in learning that YOU are the right attorney for them that it feels like malpractice to not include case studies in your marketing arsenal.
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Gather honest, positive, and relevant stories from your clients to showcase on your website or printed materials. Let me interview your biggest fans and whip up case studies which show everyone why they should choose you.
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Content | Print | Web | Persuasion
SHOW 'EM YOUR CHOPS!
Things always change. New developments in Law, Finance, and Technology are opportunities to distinguish yourself from your competitors. So don't shy away from the latest regulation, trend, or protocol.
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Let me research an emerging issue in your area of expertise and use it to spotlight your smarts. Nothing builds rapport faster than credibility. This piece, published by Thomson Reuters (the Legal and Accounting content giant that powers WestLaw and CheckPoint) highlights an emerging regulatory risk that is under the radar for most companies.
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The sort of thing that makes you look like a hero to busy potential clients.
Content | Technical Writing | Publication
LANDING PAGES THAT CONVERT
My opinion: content, social media, advertising only help when they get you closer to a sale. Landing pages shouldn’t just persuade. They should welcome your soon-to-be customers in, remind them why they came, and reassure them that they’re in the right place.
Professional Service Firms have an additional wrinkle. They have to flesh out the prospect’s exact circumstances before they can understand what services are appropriate. For these organizations, the “strategy session” connects clients to Consultants, CPAs, and Attorneys.
Landing pages are the last step before conversion. A good one will make you shine.
Web | Marketing | Funnel | Persuasion
EMAIL SERIES: STAY FRONT AND CENTER FOR SALES
No medium in the world can hold a candle to email. Trillions of messages go back and forth every year. It drives billions of dollars of sales annually.
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The most effective email marketing is done in a series. It allows for repetition, story, and measurement. A common marketing saying is that only 10% of your sales are made via initial consultation.
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Where's your other 90%? In the follow-up. No other channel delivers at scale like email!
Web | Marketing | Funnel | Persuasion
Law. Technology. Finance. I will make you shine. jason@jasonrightscopy.com.
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